What appears to be a student behavior problem is actually a parent education issue.
Parents allow their children to have unlimited and unmonitored access to cell phones and gaming systems with no plan to make sure their children are safe and making good decisions when they are online.
Your school is paying the price for what happens outside your control.
After working closely with over 200 schools to solve this problem, we've discovered a new system that consistently gets 80, 200, and even 600+ parents engaged per school district.
Without ever hosting a parent night, buying food that is thrown away, or staying late after work hours.
We call it the Online Parent Challenge, and it's transforming how schools connect with parents on cyber safety.
Instead of asking parents to fight their busy schedules, we bring the training to them – in a 30-minute format they can watch while waiting in the car rider line, during their child's practice, or after the kids go to bed.
Let's take Breathitt County Schools for example.
Their last parent night was a complete waste of time and money.
After extensive promotion, dozens of employees staying late, and thousands spent on prizes, speakers, and catered food, only 2 parents showed up.
Tired of the results they continued to get with traditional parent trainings, they tried the Online Parent Challenge.
The result?
483 Parents Took The Challenge
Hundreds of trained parents and only took one employee a half-hour to set up the challenge.
No employees ever stayed late after work, no food was bought to throw away, and thousands of budget dollars were saved.
We've discovered and tested this system so that it consistently gets 40, 60, 120, and even 200+ parents engaged per school.
We are seeing 200, 400, and even over 600 parents per school district.
When was the last time you were able to get 200 parents to come to a parent training?
What about 400 or 600?
How much money would it cost in food, prizes, and hours spent by employees staying late?
For Breathitt County, it would take over $1.6 million and thousands of after work hours to reach the same number of parents they did with the Online Parent Challenge.
The Online Parent Challenge is transforming how schools connect with parents on cyber safety.
Instead of asking parents to fight their busy schedules, we bring the training to them.
In a 30-minute video format they can watch while waiting in the car pickup line, during their child's practice, or after the kids go to bed.
"I have worked with parents for over 24 years in public education and every parent information session/training we have offered was such a struggle to get parents to attend even with food and prizes.
That all changed recently after collaborating with Mike to offer online cyber safety sessions for parents. Mike was so incredibly easy to work with and the content is current and applicable for all parents.
Parents truly appreciate the option to watch on their own time.
The feedback from parents was overwhelmingly positive.
Madison County Schools had 614 parents participate during our Cyber Safety Week!"
— Zac Wray, Farristown/Foley Middle YSC Director
“Very easy to use and advertise. Great it was done countywide and most parents responded ever”
Kimberly Q.
★★★★★
“So much easier than in person training, way more participation, good quality information.”
Dayna L.
★★★★★
“This was so easy and we had such a great turn out!! I can't wait to do it again! Thank you.”
Angir T.
★★★★★
“Parents appreciated the opportunity to participate and learn without having to be present and/or make a choice to miss an event.”
Carol F.
★★★★★
Ours proven system allows parents to take it on their schedule and, being a challenge, they are motivated to watch the videos instead of putting it off and never watching it.
In just 30 minutes, parents learn:
The real dangers their children face online
The mental health consequences of unlimited technology access
A simple 3-step safety plan they can implement that night
*Over 7,000 parents rate the training 4.8 out of 5 stars, with 99% reporting they learned something useful to help keep their children safe.
The best part is this doesn't create more work for you or your already-busy staff.
You'll simply share one social media post and one email per day during your challenge week.
Everything can be pre-scheduled in just 15-20 minutes.
We handle everything else – building your website, creating your tracking system, designing your flyer, and providing all the content you'll need.
1. Book a quick 30-minute Free call
2. Spend 15-20 minutes setting up with our step-by-step guide
3. Launch your free or paid challenge using our pre-made posts and emails
4. Watch the parent count grow as families complete the training
I know what you are thinking...
Free usually sucks.
But, don't let that fool you.
Daviess County Middle School used the Free version and had over 200 parents complete the training!
While we offer a paid version with custom challenge branding and INSTA-Track (instant parent attendance tracking), many schools reach 30, 100, and even 200+ parents with the free version.
The social media crisis affecting your school won't resolve itself.
But now there's a proven way to engage parents that actually works – without depleting your budget or burning out your staff.
Imagine fewer social media-related discipline issues because parents take charge of their children's online life.
Imagine parents empowered to guide their children's technology use.
Imagine stronger school-family partnerships.
Schedule your 30-minute call today:
For 2 reasons. First every parent needs to have these tools to keep their kids safe, regardless if budget allows it.
Second, it's a Do-It-Yourself. program.
I give you everything you need to be successful and video resources to walk you through the process.
The paid version includes custom built websites, flyers, Insta-Track Parent Attendance Tracking, and Student Training.
We tried it with several schools and no one watched it.
The Challenge Model creates momentum, social proof, and a sense of community participation that dramatically increases engagement.
The structured daily communications, tracking system, and time-limited nature all work together to motivate parent action in ways that a simple video link cannot.
Not at all. If you can copy and paste text, you can run a successful challenge.
Our setup guide walks you through each simple step and our team is available to help if needed.
We accept checks, Purchase Orders, and all major credit cards.
The training is designed for parents of K-12 students.
The content is relevant for parents of any age child with access to technology, though parents can apply the principles differently based on their child's age.
Absolutely. Parents get a week free access to our premium group where they can watch the student videos (PreK-2nd, Elementary, and Middle/High) or schools can license the online videos for the school year at an additional cost.
Nope. I update the content every year to make sure it is current and you have a simple way to keep your parents educated every year.
That's exactly why we developed this system. T
raditional approaches simply don't fit parents' busy schedules. School districts that previously had 2-3 parents show up for in-person events regularly see 40-200+ completions with the Online Parent Challenge.
After a survey, the Free version sends parents an email to verify their attendance. The premium version has Insta-Track so schools can instantly see exactly who participated, when they attended, and which school their children attend across a district.
100% yes. The approving board just need to approve this training. I can give them my CV and course breakdown.
I have been approved for PD hours by dozens of organizations.